Property management companies using Entrata can now offer residents the ability to split rent into smaller payments while ensuring on-time payments

LEHI, Utah – September 17, 2024 – Entrata, a leading AI-enabled multifamily industry operating system, today announced its partnership with Flex, a leader in financial wellness solutions. This collaboration provides residents with unprecedented payment flexibility and simplicity and will be integrated in ResidentPortal via API.

The integration allows residents to split their monthly rent into smaller, more manageable payments while delivering property managers the same single rent payment they expect at the beginning of the month. Residents can easily discover and sign up for the payment option directly within ResidentPortal. Once registered, Flex pays the full rent amount to property managers at the start of the month, ensuring consistent cash flow without any additional effort from onsite teams.

“It’s important to Entrata that we provide the most seamless, flexible services possible to both residents and the property management companies we serve, so partnering with Flex was a great fit,” said Stephanie Fuhrman, Head of Corporate Development at Entrata. “Not only are residents given more control of their financial wellness, which we’re constantly striving to improve, but our customers can rest easy knowing they’ll receive participating residents’ full rent on time.”

There are clear benefits for all parties: Residents enjoy flexibility through a customizable payment schedule which reduces financial stress and improves resident satisfaction, ultimately leading to increased retention. Property managers, on the other hand, experience cash flow stability and stronger resident relationships through predictable rent, paid by Flex in full at the beginning of each month.

Now, through direct API integration, Entrata-powered properties can benefit from more on-time payments, increased resident satisfaction, retention, and operational efficiency without any extra work or cost for onsite teams.

“At Flex, we are committed to simplifying the rent payment process for residents and property managers alike,” said Shragie Lichtenstein, CEO and Co-founder at Flex. “Our partnership with Entrata allows us to deliver an intuitive, integrated experience that not only enhances resident satisfaction and financial well-being, but also improves operational efficiency for property managers.”

Entrata will be hosting Flex at Summit 2024, where they will join Entrata experts to discuss how the partnership will contribute to creating a functional vendor ecosystem that benefits both property managers and residents.

Learn more about Flex at www.getflex.com/entrata. For more information about Entrata, please visit www.entrata.com.

About Entrata

Entrata is the leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. Entrata currently serves over three million residents across more than 20 thousand multifamily communities around the globe. Learn more at www.entrata.com.

About Flex

Flex is a leading financial services company that allows residents to split their rent and build their credit. Trusted by over 1,600 property management companies and offered in more than 6 million units nationwide, Flex has paid more than $8 billion in on-time rent. By integrating seamlessly with major property management systems, Flex offers a simple solution that supports operational efficiency and creates a superior resident experience. Learn more about Flex at www.getflex.com/properties.

Media Contact

Gianna Fornesi
gianna@getflex.com

LOFT from RealPage enhances the resident experience and optimizes property management operations with flexible, efficient and reliable rental payment options.

RICHARDSON, Texas & NEW YORK–(BUSINESS WIRE)–RealPage®, the leading global provider of AI-enabled software platforms to the real estate industry, today announced Flex as its preferred technology provider for flexible rent payments. This strategic partnership expands on the company’s existing integration, providing RealPage customers with the capability to enable Flex as a payment option for residents within LOFT, RealPage’s next-generation resident portal and app.

High demand for payment flexibility was confirmed in a June 2024 national survey* of more than 2,000 renters, revealing that 93% are interested in flexible payment schedules instead of paying in full once a month. Flex’s mobile application will allow residents to split their rent bill into smaller, more manageable payments while ensuring property managers receive their full rent payment due on time. With over $8 billion in annual rent payments processed, Flex has become a trusted partner to property managers who offer the solution across more than 6 million rental units.

For property managers, offering flexible rent payments has proven an effective way to boost NOI (net operating income), improve resident retention and stand out in a competitive rental market. Through this technology partnership, RealPage multifamily customers can offer their residents a convenient alternative to traditional payment methods. With Flex, residents can better align their rent payments with their pay cycles, introducing flexibility that makes paying rent easier to manage and less financially stressful.

“Partnering with Flex allows us to offer a new level of financial flexibility for residents while simultaneously optimizing rent collection processes for property managers,” said Dana Jones, RealPage CEO and President. “This partnership exemplifies our commitment to delivering a unified, streamlined experience for residents and property teams within the RealPage ecosystem.”

For RealPage property managers, offering Flex payment options means:

1. Timely rent collection: Flex ensures simplified on-time payments, freeing staff from the administrative burden of chasing down rent and enabling them to focus on high-value activities like resident relations and property improvements.

2. Enhanced resident experience: By offering greater financial flexibility to fit each resident’s needs and lifestyle, Flex helps improve resident satisfaction and retention in a competitive market.

3. Improved operational efficiency: Fully integrated with the RealPage platform, Flex operates without additional costs or extra work for onsite teams, providing hassle-free implementation, reducing turnover costs and stabilizing revenue streams.

“This partnership enables us to expand payment options for millions more renters across the U.S.,” said Shragie Lichtenstein, CEO and Co-founder of Flex. “By partnering with RealPage, we’re taking the complexity out of rent, offering residents greater control over their finances and empowering property managers with more predictability in their business.”

Flex integration is available today and will be significantly enhanced with LOFT in the months ahead. Property managers can enable this amenity for their residents in less than 24 hours with no implementation work or additional cost. More details about the partnership are available at getflex.com/realpage.

* RealPage conducted a study in June 2024; full research results will be available August 13.

About RealPage, Inc.:

RealPage is the leading global provider of AI-enabled software platforms to the real estate industry. By using RealPage solutions for operational excellence in the front office and throughout property operations, many leading property owners, operators and investors gain transparency into asset performance with data insights, enhancing experiences with customized tools and improving efficiencies to generate incremental yield. In 2021, 2022, 2023 and 2024, RealPage was recognized as ENERGY STAR® Partner of the Year for Sustained Excellence from the Environmental Protection Agency (EPA) and the U.S. Department of Energy. In 2024, RealPage was recognized in America’s Best Employers and America’s Best Employers for Women by Forbes as well as in America’s Greatest Workplaces for Women by Newsweek. Founded in 1998 and headquartered in Richardson, Texas, RealPage joined the Thoma Bravo portfolio of market-leading enterprise software firms in 2021 to realize faster growth and innovation in serving more than 24 million rental units from offices in North America, Europe and Asia. RealPage has been certified as a Great Place to Work in India, the Philippines, the UK and the U.S. For more information, visit https://www.realpage.com/.

About Flex:

Flex is a leading financial wellness company that allows residents to split their rent and build credit. Trusted by over 1,600 property management companies and offered in more than 6 million units nationwide, Flex has paid more than $8 billion in on-time rent. By integrating seamlessly with major property management systems, Flex offers a simple solution that supports operational efficiency and creates a superior resident experience. Learn more about Flex at getflex.com/realpage.

Partnership offers Yardi clients a fully integrated rent payment solution, empowering residents with financial flexibility.

NEW YORK, June 18, 2024 — Flex, a leader in financial wellness solutions, is proud to announce a new strategic partnership with Yardi, a leading property management software provider. This collaboration provides residents with unprecedented payment flexibility and simplicity, embedded in RentCafe.

“At Flex, we are committed to simplifying the rent payment process for residents and property managers alike,” said Shragie Lichtenstein, CEO and Co-founder at Flex. “Our partnership with Yardi allows us to deliver a seamless, integrated experience that not only enhances resident satisfaction but also improves operational efficiency for property managers.”

The integration allows residents to split their monthly rent into smaller, more manageable payments, ensuring property managers receive the full amount, when it’s due. Residents can discover and sign up for the payment option directly within their RentCafe portal. Once registered, the Flex service is immediately available to residents, with no additional work or cost for onsite teams. 

“Integrating Flex’s innovative payment solutions within RentCafe helps our clients provide a modern, digital-first approach to rent payments,” added Patrick Hennessey, Vice President and General Manager at Yardi. “This is a crucial step towards enhancing our overall customer experience and meeting the financial needs of today’s renters.”

“Flex is the only company to work directly with both property management companies and their underlying management software to offer the best possible flexible rent payment experience,” continued Lichtenstein. “Now, by embedding Flex directly into RentCafe, we are setting a new standard for accessibility and convenience.”

Flex has facilitated more than $8 billion in on-time rent payments for thousands of property management companies across the U.S. By implementing Flex’s solutions, property managers can increase resident retention and boost NOI, while residents benefit from improved cash flow. This dual advantage strengthens the financial stability of both property management companies and the communities they serve.

About Flex
Flex is a leading financial services company that allows residents to split their rent and build their credit. Trusted by over 1,600 property management companies and offered in more than 6 million units nationwide, Flex has paid more than $8 billion in on-time rent. By integrating seamlessly with major property management systems, Flex offers a simple solution that supports operational efficiency and creates a superior resident experience. Learn more about Flex at www.getflex.com/properties.

About Yardi
Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With over 9,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.